Rapid advances in technology have revolutionized film production, requiring filmmakers to adapt and increasing the complexity of the director's role, according to Upendra. His latest movie poster for the highly anticipated comeback film UI has sparked excitement among fans since its release on his birthday, September 18. Upendra believes that ultimately, it is the audience's verdict that matters most. Discussing his upcoming movie, he expresses his desire to continue exploring unconventional themes, encouraging viewers to engage with the film on a deeper level. Cutting-edge technology has been utilized to enhance the immersive nature of the viewing experience.